Local Theory — Digital Solutions
Role
Product Design, UI
OVerview
Local Theory is a Walmart-based startup, dedicated to solving a problem that’s frustrated retailers for years – finding a practical way to merchandise each store based on the demands of that particular store. Local Theory uses the power of AI/machine learning to localize product selection and placement store by store.
Unfortunately, due to privacy reasons, I can’t show the bulk of my work that I did at Walmart + Local Theory, so for now, you’ll just have to trust that I actually did quite a lot during the year I worked at Few. I was a product designer on the Few + Local Theory team, primarily focused on creating digital shelf label design solutions that assist shoppers in making informed purchasing decisions. Here are some brief notes about the work I did during this time —
Internal Jobs
- Implemented a UX sprint process that was helpful in getting the project up and running smoothly between multidisciplinary teams.
- Crafted a design system from scratch to support team in the need for scale, efficiency, and consistency in our designs.
- Introduced Third Party Guidelines that encourages other companies design teams to design for digital shelves in a meaningful, seamless fashion.
- Created Few's first UX interview and research process documents. These were used throughout the Walmart sprints and helped diagnose dimensions of our problems, help set priorities for future research, and provided an orientation on a topic in which managers have little experience.
Results
- Successfully built data-driven digital shelf label solutions that helped shoppers in the store engage more with products while taking less time at the shelves. Success was measured through data insights and user research. This was public facing so I can show you some designs!
